Privacy policy
Last updated: 19 July 2026
dressd is built to need as little of your data as possible. Here's the whole picture, in plain words.
If you browse as a guest
Everything (your likes, saved items, taste profile and region) is stored only on your own device (in your browser's local storage, or on your iPhone). Nothing about you is stored on our servers. Clearing your browser data (or deleting the app) erases it.
If you sign in
Sign-in is optional, via Google or Apple. When you sign in we store, on our server:
- your email address and display name (as provided by Google/Apple);
- your dressd profile: likes, saved items, taste weights, shipping region, hidden stores, and a short list of recently seen items, so your feed syncs across devices.
We never see or store your Google or Apple password. Sessions use signed tokens; signing out revokes them on every device. Our server is hosted with Fly.io in London (UK/EEA region).
What we don't do
- No advertising trackers and no third-party analytics on dressd.
- We don't sell or share your personal data with anyone.
- We never handle your payment details. Purchases happen entirely on the retailer's own website.
Product images and retailer links
Product photos load directly from each retailer's servers, and buying takes you to the retailer's site. Like any web request, those retailers may log standard technical data (such as your IP address) when their images or pages load. Their privacy policies apply on their sites.
dressd may earn a commission when you buy through our links, at no extra cost to you. Where affiliate links are used, the link may pass through an affiliate network that sets a cookie on the retailer's site to attribute the sale.
Your rights & data deletion
You can ask us at any time to export or permanently delete your account and everything in it: email hello@dressd.me from the address you signed in with and we'll do it promptly. Guests can simply clear their device storage.
Changes
If this policy changes materially, we'll update this page and the date above.